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Business Traveller
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JetBlue Finally Unveils BlueFirst – Here’s What to Expect
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JetBlue has unveiled the seats, meals and onboard technology passengers can expect when flying BlueFirst, its domestic first-class cabin, from later this year. The product will come with two-by-two Collins Aerospace recliners, Bluetooth-enabled screens and seatback ordering to routes not served by Mint. JetBlue's Airbus A220s and A320s are expected to feature 12 seats, while non-Mint A321s will have up to 16.
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APEX
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Qantas Unveils New Business Suites for A321XLR and 787-9
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Qantas has unveiled its next generation of Business Class seating, including a new Business Suite for the Airbus A321XLR that will bring lie-flat seats to a its single-aisle aircraft for the first time. The suites will feature a 1-1 layout, sliding privacy doors, 19-inch inflight entertainment screens, wireless and USB-C charging, personal storage, and fast, free inflight Wi-Fi.
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Inflight
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Stellar Entertainment Transfers Ownership to Executive Team
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Stellar Entertainment has entered a new chapter as founders Rob and Helen Lynch formally transfer ownership of the company to its senior leadership team: CEO Sam Allen, Chief Financial Officer Annie Zhong, and Chief Operating Officer Daniel Jacobs. The move completes a long-planned succession designed to ensure Stellar's continuity after more than five decades in business.
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Inflight
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ZIM Announces New VP Sales and Head of Design Appointments
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ZIM Aircraft Seating Group has appointed two new executives, saying that expanding its sales division and the design organization is a critical step in fulfilling rising global demand from commercial airlines. Thomas Friedberger has now taken on the role of VP Sales, while Hermann Hoffmann is the company’s new Head of Design.
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APEX
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Delta Brings 24/7 Live Sports to International Flights With Sport 24
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Delta Air Lines is partnering with Sport 24 to bring 24/7 live sports coverage to international flights through its Delta Sync Wi-Fi beginning this fall. SkyMiles Members will be able to watch events from the NFL, NBA, Premier League, UEFA competitions, Formula 1, Grand Slam tennis tournaments, and more on their personal devices.
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APEX LinkedIn
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We’re excited to announce @Spafax as a Diamond Sponsor of APEX FTE EXPO Asia 2026. ✈️🌏Taking place 18–19 November 2026 at Marina Bay Sands in Singapore, APEX FTE EXPO Asia will unite the global aviation industry for the largest end-to-end passenger experience and innovation expo.We're proud to partner with companies like Spafax that are shaping the future of the passenger experience.
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Runway Girl Network
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Air France Unveils New Lounge at Frankfurt Airport
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Air France has opened the doors to its new lounge at Frankfurt International Airport, continuing its move upmarket at this key destination on its European network. The airline now offers customers an elegant space designed as a peaceful retreat, showcasing the refinement of French hospitality before departure or during a connection.
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AeroTime
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Vueling Postpones B737 MAX EIS Due to Seat Certification Delays
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Vueling, the Barcelona-based low-cost subsidiary of International Airlines Group (IAG), now plans induct its new Boeing 737 MAX aircraft into service during the first half of 2027. According to Spanish media reports, the postponement, which adds to other prior delays, is due to the protracted certification process of the RECARO seats expected to be fitted onboard.
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About APEX
As a global non-profit and one of the world’s largest international airline associations, APEX accelerates our industry with the backing of nearly every major airline and valued supplier. APEX reinvests all of its resources to serving its members, strengthening the worldwide airline industry, advancing thought-leadership, fostering business opportunities via events, developing global initiatives, setting key airline standards, and highlighting well-deserved recognition across our industry. In conjunction with both the International Flight Services Association (IFSA) and Future Travel Experience (FTE), APEX serves the full spectrum of the end-to-end travel experience.
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